Our main goal is to design a simplified version of Arkeo’s Specialist report navigation. This includes creating an intuitive and user-friendly interface that allows quick and easy access to different types of reports and analytics. The navigation system is designed to meet the needs of three main users
Role
UX/UI Designer
Team
Nataly Betancur
Time
6 hours
User Person
Alex Johnson is CEO of a large company, lives in Los Angeles with his family, likes sports and hiking with his dogs.
Goals
Needs quick insights for strategic decision-making.
Needs to have more balance between your work and personal life.
Frustrations
Not being able to manage his time.
Not being able to meet your work goals.
User Person
Priya Singh, a senior sales manager at Arkeo, lives in Los Angeles with her family, likes to see movies and try new restaurants.
Goals
Comprehensive reports and analysis to increase sales revenue.
Reach beyond the company’s sales objectives.
Frustrations
Not reaching your sales goals.
Not having the necessary tools to do your job.
User Person
Mauricio Gómez is the product owner at Arkeo, he loves eating meat, spending time with his family and friends and traveling the world.
Goals
Know the needs of clients in Arkeo.
Have timely and complete reports to understand customers.
Frustrations
That customers are not happy with the product.
That customers do not give good feedback.
User Flow
CEO User Flow
Sales User Flow
PO User Flow
Site Map
Low fidelity prototype
Colors Primary
The colors were chosen to be elegant, serious and reliable.
Typography - Source Sans Pro
«Its sober and readable style adds reliability and increases accessibility by reinforcing the aesthetics of the page.»
